Prada recently told to the Italian "Corriere della Sera" that young woman appeared on television in Italy, often scantily clad, is simply "terrible!", "I described the dress is 'sexy despair'."
Prada said: "When my office girls wearing high heels and little cloth at work, I will tell them, they want their own look more sexy, less sex, I said they were in desperate out of sexy, in fact, occasionally sexy, of course no problem, but from morning to night is not all right so. "
In 1913, Mario·Prada founded leather shop in Milan. In 1978, Mario's granddaughter, has a doctorate in political science, Miuccia·Prada take over the brand.
Now 60-year-old Miuccia·Prada grown up in wealthy aristocratic environment, and the 1960s learned the political science at the University of Milan, as that time many intellectuals, she also committed to political movement, during the study to become a Name of party members. But Miuccia·Prada is not a militant, and missed fashionable women.
Miuccia·Prada officially took the office later, she took over that which was quite obviously old at that time, sat in the traditional name of the PRADA Kingdom. Prada determined to be "the integration of traditional and modern," as the goal. In 1987, Prada on the chance at a trade show met with her current husband , felt in love at first sight, and finally be a life partner, which opened a new chapter of PRADA. Sentiment in the work force with wife, husbands great places clear logical thinking to work, their respective areas of non-aggression, lack of complementary parts. This is the strongest partner in the successful transformation of PRADA, in addition to the production handbags (bags), the introduction of shoes in 1983, launched in 1989, women's, men's 1994 launch, sportswear launched in 1998, dozens of built assets billion fashion empire. According to reports, Prada held GUCCI9.5% of the shares.
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