Thursday, June 30, 2011

Forgotten German fashion, three names to be remembered

      Germans like the British, Tokyo, New York peoples do wear.but few German designer can be internationally recognized.
      Fashion in Germany: a difficult topic - in the world almost no one cares about the matter.Everyone seems more interested in our cars. Even in Germany, the German press does not attach importance to the German fashion. While in Berlin we have our own fashion week, but people are only reported the New York and Paris Fashion Week. The only reputation transcends national boundaries is Karl Lagerfeld and Jil Sander-though there are so many other great designers.Together in the major cities, at least on the German and in London, Tokyo or New York who are wearing the same.



      If nothing else, at least you should remember these three names: Michael Sontag, Vladimir Karaleev and Perret Schaad. All three have ever learnt in East Berlin Kunsthochschule Weissensee, where they learned the fine and simple design.
Karaleev's feature is that in his unfinished work to keep all of the folds, he managed to do so, he thinks that if there are not folds they will look poor. Senior designer Margareta van den Bosch, H & M's chief designer for 21 years, said she was impressed on his design was "very" deep.She said: "This fabric is very difficult to do and you do not often see."
      Sontag's design is also timeless, with special emphasis on appropriate tailoring and high-quality fabrics, the best is the clean-cut style .Schaad said she is happy to find "an solution about the abstract aesthetic."
      Three designers in Europe is currently a lack of multi-source sales outlets. Currently, they are interested mainly in the Asian market. Sontag plans to do an online store's own brand, which is the most common way to sell the German designer goods.

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