Louis Vuitton's new factory

     Louis Vuitton's new factory completed Friday in the mountains of central France.To expand the production capacity of this luxury brand by 70 individuals,not enough.LV annual sales is 5 billion euros (70.9 billion U.S. dollars), only in the French leather goods workers there are about 3,500 people.
     The plant site is part of the strategy, starting from the factory floor, trying to keep the business small batch production.
     "Our conflict is how to increase production, but does not reduce our brand image." Chief executive Yves Carcelle said in the new factory, the factory is surrounded by apricot and cherry orchards.

     With different mass-market consumer brands, luxury brands must remain its unique aura. Louis Vuitton continued to challenge the limits. They not only sell price of thousands euros limited edition T station works, but also let millions of women can have its iconic brown, gold Monogram combination of bags and wallets, as a "dream" clients.Vuitton is considering launching a perfume products - many high-end fashion brands to attract the public's products.Louis Vuitton will sell them only in their own perfume, not like most perfumes and fragrances in department store chains to sell.

     Luxury goods industry, Louis Vuitton is in an unusual position. Analysts estimate that its more than rivals such as Gucci (EUR 2.7 billion in sales last year), higher sales of several billion euros.LVMH's other brands include Imperial Champagne Dom Perignon (Dom Pérignon), fashion brand Fendi Sephora cosmetic stores as well.